Hark! Alluring ‘Angel’ to Descend on The Square to Ruffle H&M’s Feathers Over Devilish Down Sales

For Immediate Release:
December 21, 2023

Nicole Perreira 202-483-7382

West Palm Beach, Fla. – Last-minute holiday shoppers visiting the bustling businesses at The Square on Saturday will be met with a heavenly sight outside H&M: A PETA “angel” bedecked with huge faux-feather wings, knee-high boots, and a halo will urge passersby never to buy products made with feathers.

When:    Saturday, December 23, 12 noon

Where:    Outside H&M, 700 S. Rosemary Ave. (near Hibiscus Street), West Palm Beach

An “angel” outside an H&M store in London. Credit: PETA U.K.

A PETA Asia investigation into Vietnamese duck farms and slaughterhouses—which provide suppliers, including one that listed H&M as a customer, with purportedly “responsible” down—shows ducks, who were suffering from gaping and bloody wounds inside dirty sheds and on lots strewn with feces, being stabbed in the neck while still conscious. Many of the birds continued to move for more than a minute after workers slashed their necks and cut off their feet. As a result, H&M has removed the “responsible” down label from its online offerings in the U.S.—indicating that it knows the designation is a sham—but it continues to sell down.

PETA has released nine exposés of the down industry, each one proving that filth, suffering, and violent deaths are industry norms.

“Every down item is stuffed with the pain and suffering of terrified birds who died in agony,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on H&M to help end this cruelty by banning down and urges holiday shoppers to extend peace on Earth to all animals by sticking to feather-free, vegan materials.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview.

For more information, please visit PETA.org, listen to The PETA Podcast, or follow the group on X (formerly Twitter), Facebook, or Instagram.

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