2025’s fastest-selling cars are dominated by family vehicles, with Toyota and Lexus taking up a majority of the list. It’s harder to spot a pattern when you look at a top-ten list of the year’s slowest-selling cars. You’ll find everything from luxury cars to budget models, covering segments as wide-ranging as electric SUVs and sports sedans, and you won’t find a single automaker represented more than once.

The automotive market can be finicky. Yesterday’s “dream car” is today’s overpriced, out-of-date sedan, and segments tend to fall in and out of favor as drivers’ needs shift and new technology pulls the industry in any number of varying directions. Remember, even the Toyota Camry once lost its spot as America’s favorite car. As a result, dealers frequently wind up sitting on a whole bunch of cars that they can’t seem to sell no matter what sort of incentives they throw in. Here’s what you’ll find collecting dust on dealer lots in 2025.

Nissan Finally Comes In First At Something

From failed mergers to lousy sales to massive recalls, Nissan has been having a rough go of it lately. And now, according to the latest data from CarEdge, the Versa can claim the title of “slowest selling vehicle in the US” for the first half of 2025. That’s quite surprising as it’s the cheapest new car you can buy in the USA, and actually a really good car if you’re in the market for cheap and cheerful. Here’s what the ten slowest-sellers list looks like at the moment…

To explain these numbers real quick: “market day supply” refers to how long it should take the automaker to sell off its remaining inventory. Total sold refers to the total number sold in the last 45 days (as of the time this report was published), and inventory means, well, inventory, how many models the dealer still has to move if they want to clear their lots.

“Slow-Selling” Doesn’t Always Mean “Unpopular”

Some of the models on this list would have been easy enough to guess. The Dodge Hornet only selling 485 units in the last 45 days, for instance, seems predictable. Dodge only badge-swapped the Alfa Romeo Tonale to meet emissions standards, and the Hornet seems to be a low priority for the brand, as if Dodge doesn’t even care whether these things sell.

Other models are more surprising. The Porsche Taycan might play to a smaller demographic, being an electric luxury performance model, but to learn that Porsche has nearly 2,000 of these cars collecting dust? That’s a bit of a curveball. You’d think that this means Porsche fans aren’t particularly interested in EVs, but Volkswagen Group was reportedly “overwhelmed” by orders for electric Macans last year, so this assumption might not be correct.

In some instances, the issue isn’t that nobody’s buying the car, but that people just aren’t buying them at the rate at which the automaker expected. The Mustang Mach-E sold 4,324 units in the last 45 days, which is a respectable number for just about any nameplate, but it will likely take the better part of a year for Ford to offload the remaining 23,363 currently taking up valuable space in dealer lots.

Most (But Not All) Cars On The Slowest-Sellers List Are Niche Products

No single segment or size-class or automaker dominates the slowest-sellers list as Toyota and SUVs dominate the fastest-sellers list. But if you look at the big picture, most of these vehicles play to very specific corners of the market.

Take the Mini Convertible, for instance. Only 0.6% of cars sold in 2024 were convertibles. Minis are already sort of an off-beat choice for American drivers, and when you cut that customer base down by 99.4%, well, we wonder who the hell bought those 307 models in the first place, because we can’t remember the last time we saw one in a Walmart parking lot. And what about the Maserati Grecale? Had you ever even heard of that car before reading this list?

Nissan And Jaguar Have Seen Better Days, But Not All Slow-Sellers Are Struggling

Nissan definitely wishes they could sell more Versas. Jaguar is struggling, and it would do them a world of good if someone eccentric billionaire would go ahead and buy those 2,841 F-Paces. In these instances, “slow-selling” at least means “struggling,” but that’s not always the case. It might take Ford an estimated 243 days to sell their remaining Mach-Es, but the brand moved 51,745 units last year, amounting to a nearly 35% boost over 2023’s sales numbers. It seems unlikely that the remaining inventory of 23,363 is destined for the scrapyard.

Sales Are On The Up, But Some Automakers Benefit More Than Others

We’ve been reading a lot of doom and gloom lately, but, according to mid-year reports, auto sales for the first half of 2025 are actually on the up compared to this time last year, to the tune of about 2.8%. America bought 7,892,203 new vehicles in the first half of 2024, and 8,112,479 in the first half of 2025. That’s a difference of 220,276 sales that automakers weren’t making this time last year. In other words, you can’t blame slow-selling models on a slow market.

They say a rising tide lifts all ships… but it definitely lifts some more than others, and a rising tide isn’t doing you any favors when you have a leaky hull. To look at how this upturn in the car business is distributed among some of the leading automakers, according to Cox Automotive sales forecasts…

The Only Universal Pattern Is Overstock

Some, but not all, of the slowest-selling vehicles for 2025 are niche products. Some of them are electric, but most of them aren’t. A few of them are European luxury cars, which are often a tough sell in the US if we’re not talking BMW and Mercedes. There’s no one key feature that every model on the slow-seller list has in common, except that the automakers may have overestimated demand, and produced a few more units than they could easily sell.

If you’re Nissan or Jaguar, these slow sales numbers are worrying. If you’re BMW, on the other hand, you can eat the losses on that Mini Convertible. If you’re Ford, you can trust that those Mach-Es won’t stay on the lot forever.

All any of this really means for us, as drivers, is that you’re looking at a buyer’s market for these models. We can bet that Audi dealers across the country have been receiving strongly-worded emails instructing them to “push the A4.” So if you’re in the market for any of the models listed here, bring your haggling hat, and feel free to use these numbers to talk the seller into knocking a few grand off the asking price.

Sources: CarEdge, Cox Automotive.